Services

PUBLIC RELATIONS

  • Consumer + Business Features
  • Top-tier Editorial Placement
  • Broadcast + Online Press
  • Celebrity Dressing

EVENTS

  • Front of House
  • Production
  • Fashion Shows + Presentations
  • Product Launches
  • Openings

CREATIVE

  • Casting
  • Shoot Production
  • Look Books

DIGITAL

  • Online Campaign Building
  • Reputation Management
  • Consumer Engagement
  • Blogger Seeding + Collaborations
  • Community Management

MARKETING

  • Brand Strategy
  • Media Planning
  • Advertising Campaigns

Clients

Case Studies

  • camper
  • miansai
  • foley
  • mango
  • amfAR

Camper Together is a collaboration program between Camper and leading designers to create exclusive products and outstanding stores. Collectively they respond to a new international reality that requires the capacity to meld design, culture and innovation into a single project.

Since its launch in 2008, FACTORY PR has established Miansai as a leader in the contemporary accessories category through ultra-premium editorial placement, features, celebrity dressing and premium retail placement in Colette, Barneys, Bergdorf Goodman, J. Crew Collaboration, Neiman Marcus, and Scoop.

Foley+Corinna is a contemporary fashion label with a vintage bent. Since 2009, Factory PR has secured brand features, designer profiles and product placement to mirror Foley+Corinna's retail strategy and support the brand's evolution.

FACTORY PR approaches MANGO's US public relations strategy the same way the international mega-retailer approaches fashion, with agility and precision. For five years, FACTORY PR has secured features in consumer fashion magazines as well as fast-breaking and celebrity focused media for MANGO's women's, men's and accessories collections.

On June 7, 2012, amfAR paid tribute to recording artist Fergie and Robert Duffy, International President of Marc Jacobs, at the third annual New York Inspiration Gala at the New York Public Library. Both received the Piaget Award of Inspiration in recognition for their contributions in the fight against AIDS. The event raised close to $1M.

About

Factory PR is one of the preeminent Fashion, Lifestyle and Celebrity communications agencies. Known for our expertise in launching and repositioning brands, Factory PR architects multi-faceted, interactive strategies tailored to each client. This generates effective, broad-range awareness within desired industry and the public.

Lauren Fisch and Mark Silver, the partners, founded Factory PR in 2001. Together their talents represent years of experience across all aspects of brand communications, public relations, strategic marketing, celebrity partnerships and event management.

Mark Silver | Partner and Co-Founder

Prior to opening Factory PR in 2000, Mark Silver served as a senior publicist at Manhattan’s most prestigious public relations firms, including Peggy Siegel, Rogers & Cowen and Paul Wilmot. At Peggy Siegel, Mark organized press for A-list events: movie premieres such as Boogie Nights, Wag the Dog and The Man in the Iron Mask; art openings such as The Robert Rauschenberg Retrospective at the Guggenheim, The Francis Bacon Retrospective and the Tony Shafrazi Gallery and various award shows. At Rogers & Cowen, Mark represented celebrities, including Golden Globe winner and Emmy nominee Kim Cattrall, and Academy Award nominee Laurence Fishburne and was on the press team behind Missy Elliott, Timbaland and Victoria Secret’s now famous runway show. At Paul Wilmot, Mark launched Sean John and worked on prestigious brands such as John Bartlett, Byblos Cerruti, Gianfranco Ferre, Holland & Holland, Abercrombie & Fitch, Oscar de la Renta, as well as Vibe Magazine, Architectural Digest, Elle and Flaunt magazines.

Lauren Fisch | Partner and Co-Founder

Lauren Fisch has worked in beauty and fashion for almost twenty years. Prior to opening Factory, she was first the PR and then Marketing Director for Diesel USA. During her tenure, Lauren organized the press effort behind the opening of Diesel’s first ten US stores, planned and executed the brand’s advertising and media plan, initiated studio servicing and celebrity dressing programs, and managed Diesel’s Los Angeles satellite public relations office. She secured the highest editorial placement numbers and quality brand adjacencies for the brand to date and launched D Diesel, Diesel StyleLab, 55 DSL, Diesel Shades and Diesel fragrances–including Plus Plus and Milk. Prior to Diesel, Lauren was on the launch team of American Marie Claire–serving as the magazine’s first Promotions Director for three years.

NEW YORK CITY

LOS ANGELES

EMPLOYMENT

Factory PR is always open to meeting with talented publicists of all levels. Please upload your resume and we will be in touch should there be any relevant openings.

You can also follow us on LinkedIn for updates regarding openings and employment.

INTERNSHIPS

Factory PR is currently looking for interns for women's, men's, accessories and digital teams. Please submit your resume.

Apply for a Position

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