CAREERS


Fashion PR Account Executive

Factory PR seeks a Fashion PR Account Executive. The candidate should be an avid consumer of media and popular culture, and have a deep affinity for fashion and design. The position calls for an expert publicity strategist and relationship builder. This position, which reports to the Senior Director of Fashion, will supervise, develop, coach and mentor a dynamic team including an assistant.

PRIMARY RESPONSIBILITIES
  • Secure strategic press coverage – both features and product editorial in top national, regional and online media outlets
  • Maintain strong relationships with key fashion and market editors, relevant fashion stylists and bloggers
  • Create innovative communications seasonal strategies for large national and global brands as well as niche designers
  • Conceptualize and assist in execution of press events
  • Manage event budgets
  • Cultivate relationships with influencers for product seeding/recruit brand ambassadors
  • Accompany clients and editors on domestic and international press trips
REQUIREMENTS
  • Minimum 4-years experience with men’s & women’s editors
  • Superior knowledge of fashion/consumer media practices, as well a phenomenal track record in garnering top-tier coverage in print and digital media
  • Deep understanding of fashion trends and market
  • Experience in event planning with big brand/big budget a plus
  • Responsible for management and timely distribution of editorial reports, press clippings and budgetary tracking documents
  • Experience in supervision/mentoring junior staff is required
  • Must exhibit strong writing, communication and presentation skills to effectively articulate ideas to clients, agency principals and colleagues
  • Must have high level of interest and proficiency in new media landscape, and experience with outlets including blogs, communities and networks
  • Bachelors degree ideally in Communications, Journalism, Public Relations, English, Marketing or a related field
  • Must be proficient in Powerpoint, Photoshop, Excel, Word, Cision, Fashion GPS and social media networks
  • Must have ability to thrive in a fast paced, deadline oriented, high-energy environment with a consistent CAN-DO attitude
COMPENSATION
  • Competitive salary commensurate with experience
  • 401K after one year employment with 3% contributed by employer
  • Heath Insurance covered 75% by employer
  • Generous vacation offering
  • Dog-friendly office
  • Summer Friday program
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