Factory PR is in search of Digital Manager. The candidate should posses an insatiable thirst for innovation in the digital world. The position calls for an experienced communicator, an expert media strategist, enthusiastic social media consumer—who is both analytical and creative—with the ability to conceive and execute engaging campaigns.

This position, reporting to the Digital Director, will involve social media, online marketing and campaign amplification, a forward-thinking approach to the engagement of influencers, original multimedia content creation and brilliant tactics to develop strategies for clients ranging from luxury fashion brands and retail giants to innovation start ups and household name enterprise.

  • Optimize and grow existing digital marketing channels and identify, evaluate and recommend new ones
  • Manage/Create SEM, Display and Paid Social marketing campaigns with a strong focus of driving new customer acquisition strategies
  • Partner with Content Creation team to develop strategies to amplify engagement and reach
  • Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics
  • Maintain alignment with promotional and editorial calendars to ensure marketing messages and spend is consistent with the company goals
  • Analyze campaigns and translate data into recommendations
  • Perform competitive analysis, industry research and the assessment of best practices
  • Keep current with industry developments, trends and interpret appropriate applications to these changes for all accounts
  • Create and maintain agency email marketing program
  • Maintain reports to monitor campaign budgets across all channels
  • Minimum 3-4 years minimum managing paid media channels; Paid Search and Display
  • Understanding of key industry metrics and variables
  • Experience with Google Analytics is a plus
  • Functional knowledge and/or personal experience with Google AdWords and Microsoft Ad Center
  • Excellent computer skills, particularly Excel, PowerPoint
  • Ability to work with data efficiently and effectively; strong analytics skills
  • High level of initiative and proven ability to work independently on multiple projects in a fast-paced environment
  • Excellent time management and project management skills
  • Strong organizational, planning, problem solving and decision-making skills
  • Competitive salary commensurate with experience
  • 401K after one year employment with 3% contributed by employer
  • Heath Insurance covered 75% by employer
  • Generous vacation offering
  • Dog-friendly office
  • Summer Friday program
  • In-office karaoke machine (and regular office parties to match)
  • Collaborative and transparent leadership team
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